News Direct Digital Design | Jenniferwilliamsdesi

Digital Design

As a digital marketing designer, I worked on projects such as social media graphics, google ads, social media gifs, and creating email marketing templates, and landing pages.

News Direct
Infographics

Crafted compelling visual narratives through the creation of infographics, skillfully blending layout, typography, and company branding to produce captivating marketing assets for widespread distribution across the organization.

News Direct
Social Media

Crafted engaging social media graphics that capture attention and drive interaction, strategically aligning with brand aesthetics and messaging to enhance online presence and foster audience engagement across various platforms.

News Direct
Animated Gifs

Produced captivating animated GIFs that bring brand messaging to life, leveraging creative storytelling and dynamic visuals to capture audience interest and drive engagement on digital platforms.

News Direct Landing Pages

Designed and developed landing pages within the HubSpot platform to bolster marketing initiatives aimed at driving lead generation. Integrated lead capture forms or other interactive elements to encourage user interaction and data collection.

E-Book Landing Page

Comparative Landing Page

White Paper Landing Page

Event Registration Landing Page

News Direct
Google Ads

Designed visually compelling Google Ads campaigns, incorporating persuasive copy and eye-catching visuals to effectively target and engage audiences, driving click-through rates and maximizing ROI for the company's marketing efforts.

News Direct Email Marketing

Created visually appealing and responsive email marketing templates, incorporating brand elements and compelling visuals to enhance engagement and drive conversions, while ensuring consistency and effectiveness across various email campaigns.

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Designed and built email templates using HTML/CSS
in Adobe Dreamweaver & Hubspot.
Formated images and designs graphics to use

as visual content in emails.
Place & formats copy. Edits and proofs email for clarity,
grammar and spelling.
Creates eye catching CTA"s with the goal of lead generation.
Works with Marketing director, copy writers, sales team and CEO to design emails that align with and support integrated marketing campaigns.
Setup and launch email campaigns, able to set up A/B tests to measure the effectiveness of new creative designs, messaging, segments, and content.
Compile, track, and analyze email campaign metrics.
Adept with testing emails in different formats to ensure communications are readable on mobile, phone, etc.